PDM https://mypdm.co.uk/ Print Design Merchandise Thu, 04 Apr 2024 22:21:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.2 https://mypdm.co.uk/wp-content/uploads/2025/01/cropped-PDM-Web-Icon-32x32.png PDM https://mypdm.co.uk/ 32 32 Guide to Booklet Binding: Staple, Perfect & Wiro https://mypdm.co.uk/guide-to-booklet-binding-staple-perfect-wiro/ https://mypdm.co.uk/guide-to-booklet-binding-staple-perfect-wiro/#respond Tue, 02 Apr 2024 23:50:43 +0000 https://mypdm.co.uk/?p=949 Staple Binding What is it? Folded sheets are bonded with wire staples at the fold line to bind the book together. Reasons to choose this method: Affordable If you’re on a smaller budget, this is the most cost-effective option we offer. Best for shorter production runs For example, if [...]

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Staple Binding

What is it?

Folded sheets are bonded with wire staples at the fold line to bind the book together.

Reasons to choose this method:

Affordable

If you’re on a smaller budget, this is the most cost-effective option we offer.

Best for shorter production runs

For example, if you only need around 150 printing.

Fast turnaround

We’re pros at this method and can get the job done in a timely manner.

Perfect Binding

What is it?

This is a soft cover method done by binding the pages together using adhesive, creating a professional and tidy finish.

This method is best choice for those with large page number requirements.

Reasons to choose this method:

Professional appearance

Perfect for brochures and catalogues

Creates an added touch

This method creates a flat spine, meaning that there is an extra space to print on down the side

Easy and tidy to stack

Making it easier to store and display

Wiro Binding

What is it?

Holes are made down the left-hand side of the paper stack and then a c shaped wire is looped through to bind the pages together

Reasons to choose this method:

Easy to navigate

The pages can lay flat even whilst opened at 360 degrees, and can be easily and freely turned

Professional appearance

The spines flexibility reduces the chance of pages being bend, keeping them looking tidy for longer

Perfect for business use

Their accessibility makes them perfect for use in reports, presentations, proposals and instruction manuals

Lets get started on your next project today…

Contact us for a consultation, where one of our print & design specialists will assess your needs and create the perfect solution.

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]]> https://mypdm.co.uk/guide-to-booklet-binding-staple-perfect-wiro/feed/ 0 Guide to Print Finishing: What should you choose? https://mypdm.co.uk/guide-to-print-finishing-what-should-you-choose/ https://mypdm.co.uk/guide-to-print-finishing-what-should-you-choose/#respond Tue, 02 Apr 2024 23:04:02 +0000 https://mypdm.co.uk/?p=917 Spot UV Spot UV is the process of applying a clear, glossy polymer coating to a specific area of printed material, which is then cured in place with a UV light. The aim of this technique is to highlight the presence of key elements in your printed material, such as your logo or any [...]

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Spot UV

Spot UV is the process of applying a clear, glossy polymer coating to a specific area of printed material, which is then cured in place with a UV light.

The aim of this technique is to highlight the presence of key elements in your printed material, such as your logo or any other important information.

Why choose Spot UV for your print?

There’s no better way to tell the consumer that you’re a quality business than by showing them.

This finish is a fantastic final touch to your print, as it creates a premium feel to any printed material and enhances your brand image!

We recommend:

Pairing Spot UV with matte lamination – the juxtaposition of the two finishes together creates a premium, eye-catching look that’s guaranteed to impress your clients!

Foiling

Foiling can be added to elements of your printed material that you would like to stand out, such as a logo or important text.

Why choose Foiling for your print?

If you want to add that wow factor to your print, foiling is the way to go!

If you are a luxury or premium brand, this is the perfect way to represent it to your customers through your printed material.

Available in a range of colours

We offer a range of foils to suit any project. Choose from: Blue, Copper, Green, Red, Gold, Silver and Holographic.

Gloss and Matte Lamination

What is it?

Foiling can be added to elements of your printed material that you would like to stand out, such as a logo or important text.

Lamination is the process of bonding a clear plastic film onto both sides of the paper, completely enclosing it in the film. Within this process you can choose between a matte or gloss finish.

Why choose Lamination for your print?

Elongate the lifetime of your print

Lamination is perfect for any printed matter that you want to use more than once – such as menus, price lists, loyalty cards, safety signage, the list goes on!

Enhance your artwork

Lamination improves the appearance of your print by making the colours stand out more. The extra stability also improves perception of quality

Protects from the elements

This process makes it stronger and more durable, and protects it from any stains, rips, moisture or anything else that may damage the print.

Don’t know whether to choose Matte or Gloss?

Gloss Lamination

Higher level of protection

Perfect for print that will be handled more often

Make your artwork stand out

It has a shiny, glass-like appearance which enhances the vibrancy in colours.

Matte Lamination

Deflects glare

This makes the print easier to read and photograph

Gives off a premium appearance

This makes the print easier to read and photograph

Lets get started on your next project today…

Contact us for a consultation, where one of our print & design specialists will assess your needs and create the perfect solution.

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]]> https://mypdm.co.uk/guide-to-print-finishing-what-should-you-choose/feed/ 0 5 Tips for Creating Engaging Direct Mail Marketing Campaigns https://mypdm.co.uk/5-tips-for-creating-engaging-direct-mail-marketing-campaigns/ https://mypdm.co.uk/5-tips-for-creating-engaging-direct-mail-marketing-campaigns/#respond Fri, 17 Mar 2023 18:46:59 +0000 https://mypdm.co.uk/?p=479 Why should you conduct a direct mail campaign? In a world where almost everyone is using social media, there is naturally a lot of competition - and it’s easy for your brand to get lost in the crowd. Using direct mail gives you a higher chance of being noticed by the consumer. Studies show [...]

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Why should you conduct a direct mail campaign?

In a world where almost everyone is using social media, there is naturally a lot of competition – and it’s easy for your brand to get lost in the crowd.

Using direct mail gives you a higher chance of being noticed by the consumer. Studies show that a whopping 80% of traditional mail is opened, whereas only a mere 20% of emails are read.

This blog will share tips and tricks you can use to boost the quality of your direct mail – to impress your customers and prospects!

Let’s dive right in.

  • Tip 1: Set an ultimate outcome for your campaign
  • Tip 2: Create messaging that has value to the recipient
  • Tip 3: Create an effective design that is clear and accessible
  • Tip 4: Adding in extra incentives
  • Tip 5: Impress your recipients with high quality print

Tip 1: Set an ultimate outcome for your campaign

Map out the long-term aim(s) that your business is wanting to achieve for the quarter – This could be absolutely anything and is personal to your business, but for example, it could be:

  • Increasing brand awareness and getting new prospects on board
  • Building loyalty with your existing clientele
  • Driving sales of a specific product or service

Once you’ve set in stone what you want to achieve, you can create a smaller, more easily attainable goal to aim for within your direct mail campaign.

Tip 2: Create messaging that has value to the recipient

Before drafting the content for your artwork, you need to identify:

  • Who will be seeing the material?
  • What are their needs and wants?
  • How will you show that you can add value to their lives by solving their pain points? (In most cases this is your product or service).

You have now created a starting point for writing your messaging.

Consistent branding is not only in regards of your brands visual appearance, but also your messaging and tone of voice.

You must also ensure that nothing said contradicts itself, as this makes you appear unreliable and the consumer may struggle to get on board with your brand.

Over the past decade, the average person’s attention span has shrunk by 50%.
Text that looks longwinded at a first glance will not entice the recipient to read. Ensure that

the information is separated into bitesize chunks to make it more engaging.

Your messaging must make it evident how you can provide value to the customer and solve their problems.

Where possible, back data up with evidence whether it be from a primary or secondary source. An example of this is testimonials or free a demo/sample.

Tip 3: Create an effective design that is clear and accessible

Ask yourself the question: “Is my brand recognisable just by the use of our colour scheme and a snippet of our logo?”

Here’s an example of one of the most identifiable brands in the world.

We’re certain you’ll be able to recognise them!

The perfect messaging has no use if the design is inaccessible for the reader.

Here are three things to check before signing a design off:

1. Is the text big enough to read once printed?
2. Is the text big enough to read once printed?
3. Is the text big enough to read once printed?

Review your final design with a co-worker or a friend – as a fresh set of eyes can bring new ideas alight.

Tip 4: Add in an extra incentive

Another great technique within print marketing to heighten brand awareness and recall is adding gifts with your branding on to your direct mail.

This could be something useful that they will keep handy, such as:

  • A desk pad for jotting the shopping list on at home
  • A mug that sits on their desk each day
  • Or a keyring to add to their car keys

These are the kind of gifts are valuable as they keep you in frame of mind almost every day – and if they ever need your services its likely you’ll be first to mind!

Tip 5: Impress your recipients with high quality print

It’s important to choose high quality print for your artwork, as the quality will reflect your readers perception of your business’s goods and services.

Look beyond the visual aspect of your print, and consider experimenting with a range of textures, folds to create interest.

We offer various finishes for your print that provide a range of benefits to its appearance:

Matte Lamination paired with Spot UV

If you are looking for a premium appearance, we recommend a combination of matte lamination and spot UV.

This finish creates a soft touch to the paper, but the spot UV bounces off light when movement is created – it certainly sparks attention creates that wow factor!

Gold and silver foiling

Using gold and silver foiling on important elements of your artwork will give it a deluxe appearance – and will improve the recipient’s perception of your brand image.

Gloss lamination

Gloss lamination will increase the durability of your print, which is useful if it is intended for the recipient to hang onto it and use it more than once.

It also amplifies the colours of the print, which is great for any artwork that features bright colours.

Let’s get started on your next print campaign today!

If you’re looking for a new print partner – why not give us a try? Our staff have 50+ years industry experience and provide specialist knowledge, competitive prices and a friendly service.

We provide the complete solution, from initial design to proof and print, whether your requirements are large or small, we can create a project package that works for you.

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